A True National Crisis

June Social Security checks may not go out since the US Treasury is low on money, but Ted Cruz has his priorities straight. Ted is irate that Bud Light partnered with Dylan Mulvaney, a trans woman with a prominent social media profile. She posted a light-hearted video on Instagram extolling the popular brew. Now that is a true national crisis.

Ted sent a letter to Brendan Whitworth, the Anheuser-Busch CEO and chairman of the Beer Institute claiming that Bud Light might have violated existing guidelines that prevent beer companies from promoting their products to younger audiences. Beer Institute? What is that and how can I be a part of it? It’s not as much fun as it sounds. It is a trade association for American brewers that lobbied Congress complaining about taxes on alcoholic beverages and established National Beer Day.

Ted’s letter stated “We would urge you, in your capacity at Anheuser-Busch, to publicly sever your relationship with Dylan Mulvaney, publicly apologize to the American people for marketing alcoholic beverages to minors, and direct Dylan Mulvaney to remove any Anheuser-Busch content from his social media platform.” Ted then threatened a Congressional investigation of the situation.

From personal experience as a teen-ager, a “trans woman with a prominent social media profile” would not switch my beverage preference from Pepsi to Bud Light. Peer pressure is far more effective. Also, pretty much every beer ad shows cool people doing cool things in cool places. Who wouldn’t want to sit alongside Snoop Dogg on a tropical beach sipping a Corona? Any high school senior on Skip Day / Beach Day would leap at that chance.

Of course, Ted gets in a dig when he refers to Dylan Mulvaney as “he”. A marketing genius at the Republican National Committee probably analyzed polls and decided, “You can dump all over trans people. It thrills our base and lots of Democrats think they are kind of icky.”

By Ed Dufton